Your new dev team
We seek transformational relationships over transactional relationships
- Years of experience
- 20+
- Projects Experience
- 100+
- Ready
- SOC 2 Type 2
- Ready
- HIPAA / PHIPA
Shopify Partner
Official partnership recognition for Shopify work
Our Shopify partner badge reflects the level of experience we bring to theme development, platform migrations, app integrations, and custom commerce builds.
Who is typeof?
typeof is a software development agency created by software developers. Our mission is to help elevate businesses by using E-commerce, Workflow Modernization--with and without AI--and custom software development, in the most sustainable way possible.
At our core, we care about sustainability, therefore, we make choices that help to reduce the amount of energy our products and services use. Using less energy reduces the amount of money businesses spend.
Ultimately, by applying green software practices we help your business save money, and we help to reduce the amount of carbon your business produces.
We are professionals with personalities and are trusted by companies like...
Why does typeof exist?
typeof exists because we wanted to create a company that reflected our values, followed our principles, and applied practices that we respect. typeof is not just a button to press when you need help. We act as an extension of your team by listening, learning, and using our expertise across industries. We care about your business vision so that together we can produce the best possible outcomes. We don't just build you a website, we're your partner in solving business problems using software. We aim to go further by sharing and teaching knowledge gained from the most successful companies in the world. Our experience allows us to deliver Fortune 500 solutions to businesses at almost any stage.
Our Team
Our small and specialized team work smart and hard
Rob
CTO / Technical Architect
Toronto
Coding since 1985
Scott
Tech Lead
Toronto
Coding since 2011
Our Values
Understanding who we are and what we believe in is important to us. We work best with clients who share our ethos.
At typeof, we strive to build a culture of technical excellence, accountability, transparency, trust, empathy, and honesty. We are continuously learning so that we can deliver the most value possible resulting in win-win outcomes.
At the end of the day, if you work with us you'll quickly learn that we don't just build websites, we create sustainable software and enterprise level solutions to help supercharge and empower your business--large or small.
- Sustainability.
- Build to consume the least energy possible. Not only do greener, low carbon solutions cost less over time, using less carbon benefits businesses in many ways.
- Technical excellence.
- We believe in software craftsmanship. We foster an amazing engineering culture that is focused on delivering high quality, anti-fragile solutions.
- Trust & transparency.
- Clear and concise communication is key. All communication is kept in a project management system and project updates are shared in a centralized location. This results in improved collaboration, faster feedback loops, reduced back and forth, and fewer unnecessary meetings.
- Business intelligence.
- We believe in using data to drive decisions. We will challenge assumptions and ask necessary questions in the absence of empirical data...radical candor!
- Emotional intelligence and empathy
- We don't say yes to everything. We listen deeply and challenge ideas in ways that benefit stakeholders and end users alike.
- Accountability.
- We are accountable for our actions. We are not afraid to admit when we make mistakes and we have made many so that you don't have to. If we make mistakes, we make things right
- Continuous learning.
- Always be learning. Our insatiable appetite for learning helps us to increase business value for our clients.
- Build for accessibility.
- Our solutions plan for accessibility from the start. Accessible solutions can make products better for everyone.
- Privacy.
- Access to your data is taken very seriously. We do not allow data access to anyone outside of the typeof team without client consent. At all times, typeof understands who on the team has access and can easily revoke access or remove private data as needed.
- Security.
- We believe in the principle of least privilege. Our team needs the bare minimum access levels to complete our work. We follow SOC2 compliance practices to enhance our security posture.
- Work-life harmony.
- Our culture supports taking breaks and working on schedules that maximize engagement. This style of work allows us to deliver the best possible outcomes for our clients. You may find we work weekends, but that's by choice, and it doesn't mean that you have to.
Google Cloud Well-Architected Framework
At typeof, we design and build cloud solutions that follow the Google Cloud Well-Architected Framework. This framework gives us a consistent set of pillars and principles to evaluate architectures, identify trade-offs, and make decisions that result in systems that are secure, reliable, cost-effective, high-performing, and operationally excellent.
The Five Pillars
Every solution we deliver is evaluated against all five pillars of the framework.
- Operational Excellence
- Run and monitor systems to deliver business value and continuously improve processes and procedures. We automate operations, respond to events, and define standards to manage daily operations.
- Security, Privacy & Compliance
- Protect information, systems, and assets. We apply security at every layer, enforce least-privilege access, manage vulnerabilities proactively, and ensure workloads meet applicable regulatory requirements.
- Reliability
- Ensure a workload performs its intended function correctly and consistently. We design for redundancy, plan for disruptions, implement disaster recovery strategies, and build self-healing systems.
- Cost Optimization
- Avoid unnecessary costs and maximize the value of every dollar spent. We right-size resources, leverage managed services, track and allocate cloud spending, and continuously look for opportunities to reduce waste.
- Performance Optimization
- Use computing resources efficiently to meet system requirements and maintain that efficiency as demand changes. We benchmark, monitor, and iterate on compute, storage, and networking choices to keep systems fast and scalable.
Core Principles We Follow
Underpinning each pillar are a set of guiding principles that shape how we approach every engagement.
- Design for the cloud.
- Embrace cloud-native patterns—managed services, auto-scaling, and serverless—instead of lifting and shifting on-premises thinking into the cloud.
- Automate everything.
- Infrastructure as code, automated testing, and CI/CD pipelines reduce human error, increase repeatability, and free teams to focus on higher-value work.
- Security by design.
- Security is not an afterthought. We embed it from the very first line of code through threat modelling, data classification, and layered controls.
- Make data-driven decisions.
- Observability through metrics, logs, and traces gives us the empirical evidence needed to optimize systems and validate architectural choices.
- Plan for failure.
- Assume components will fail and design accordingly with retries, circuit breakers, graceful degradation, and regularly tested recovery procedures.
- Continuous improvement.
- Architecture is never finished. We run regular Well-Architected reviews to identify gaps, learn from incidents, and incrementally raise the quality of every system we operate.
Find out why typeof is a different typeof agency
We build low carbon, high quality, accessible, and secure software that is used by Fortune 500s--and everyone in between.